Whether you run a large business or small, social media marketing should definitely be a significant component of your brand’s marketing.
To help, we give you 5 suggestions for getting the most out of your social media marketing efforts. Not an exhaustive list but a few key things to keep in mind as you promote your business.
1. Create a business page
Make sure you create engaging Facebook and Instagram pages. With Facebook Business Suite both accounts are integrated, it offers syncing to make things easy and consistent. You do have to have a personal account in order to create business accounts, and you can have multiple administrators to manage your business pages.
2. Have great images
Facebook and Instagram are all about attention grabbing visuals. Be cognizant of the fact that you are competing with a lot of other posts - and short attention spans - and if you want people to pause and check out your posts, it’s important to give them good reasons to do so. And great images can come from your phone, stock photography, or professional photography. If you’re telling the story of your brand in social media make sure it a visually enticing one! Check out these tips from Facebook on ways to bring your business to life with images.
3. Target a specific audience
You likely have an overall marketing plan in place, in which you’ve determined your overall target audience. However, it’s important to take into account the specific audiences who use social media, as well as the difference in platforms, and ability to reach targeted and specific types of users. Take a look at the variety of ad targeting options available to you on Facebook!
4. Run ads
In addition to simply posting to your business account, you can create ads within the platforms that target your chosen audience by interest, location, or behavior. And depending on your goals, social media ads can raise awareness, grow engagement, or boost conversion. Learn more about the unique ad types available on Facebook and Instagram.
5. Analyze your data
This is where the magic happens. You can immediately review your efforts and determine what’s most successful, engaging, to whom, at what times, and to what extent. Now you can make decisions based on your audience’s response to your marketing. Data and metrics empower you to make optimal social media marketing decisions to meet your business goals. Learn more about reporting tools from Facebook, Instagram, and Google Analytics to help make informed decisions when it comes to your marketing strategies!
Questions? Let’s meet for a consultation! And check out some of our other informative blog posts below.