Promoting a rock solid brand.

VIDEO PRODUCTION CASE STUDY

Client: Rock Machinery
Capabilities: Scriptwriting, Storyboarding, Video Production, Voiceover

Rock Machinery understood the power of videos and needed both a strong company overview video for sales presentations and a professional recruitment video that would quickly communicate key benefits of their apprenticeship program and company culture.

The critical stage with any video project is pre-production where we develop the creative brief, outline key talking points, map out b-roll shots, source video talent, and more. We worked with the Rock Machinery team to form the foundation of their company overview and recruitment video. During this pre-production phase, we determined the videos needed to highlight the following key talking points and benefits.

Recruitment Video

  • Excellent alternative to a traditional 4-year college

  • Large demand for trade jobs

  • Ability to complete the apprenticeship program debt free

  • Ideal for “hands-on” individuals

  • Stable career with the aggregate and mining industry growing

Company Overview Video

  • Local operation

  • Over 100 years of industry experience

  • Makes investments to keep long-standing team

  • Works with a variety of different customers

Company Overview Video

During the pre-production phase, we determined a scripted video with corresponding b-roll shots was the best approach that provided a strong and confident feel to help Rock Machinery accurately market their brand during sales presentations.

Recruitment Video

During the pre-production phase, Clanin Marketing determined an interview-style video was the best approach that provided a trustworthy tone while highlighting the intended message. After pre-production work and a half-day shoot, our team developed the following recruitment video to help Rock Machinery fill available positions.

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