Rebranding a musical artist.

REBRANDING CASE STUDY

Client: Onoleigh
Capabilities: Branding, Website Design

Clanin Marketing was approached by Nashville-based singer, Onoleigh, to help improve and refine her existing brand as a musical artist. In the music industry, record labels are keeping a close eye on a musician’s social media follower count as an indicator of their potential for success. Knowing this, Clanin Marketing & Onoleigh worked together to develop a brand that was moody and intriguing - designed to draw in a curious observer who would then become an avid fan.

Once we knew Onoleigh’s goals and researched the competitive Nashville market, we knew providing a new logo type face and brand colors would elevate her online presence from amateur to professional. Clanin Marketing set about to create a brand that was iconic, moody, and edgy – a true reflection of Onoleigh’s music and persona.

From the research and strategy meetings with Onoleigh and her team, we provided the following deliverables to elevate her brand and showcase her professionalism and talent:

  • A complete Electronic Press Kit (EPK) to be sent to labels, promoters, agents, and venues

  • Signage with the updated branding including a pop-up vertical banner for merchandising and stage banner for concerts

  • A total refresh of Onoleigh’s website to bring it in line with the new brand standards

  • Social media graphics to announce the new website and promote Onoleigh’s new brand

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