Rebranding an established company.

BRANDING CASE STUDY

Client: BVB Glass
Capabilities: Campaign Development, Rebranding, Website Design

BVB Glass (formerly Bacon & Van Buskirk) contacted Clanin Marketing looking to refresh their brand. They wanted to combine their 80+ years of serving the community with a new style in line with today’s brand standards. It was determined that a new logo and updated website would help bring the BVB Glass brand into 2022.

To implement that modernization, Clanin Marketing simplified the previous Bacon & Van Buskirk logo. For the new logo, we kept the typeface and color similar - ensuring customers would recognize the company they know and trust. Additionally, removal of extra wording like “Glass, Mirrors, Doors, Window” made the logo much easier to read. We kept that same style of recognizable and modern for the overhauled BVB Glass website.

Our team worked hard to provide BVB Glass with a fresh but familiar brand they could utilize to continue growing their business. This included:

• An overhauled website with an improved site map, making it easier for customers to navigate

• Updated logo and brand-mark to be used on vehicles, uniforms, etc.

• Print collateral to announce their new name

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