Builders Asphalt & Arrow Road Construction Merger

CASE STUDY

Client: Builders Asphalt & Arrow Road Construction
Capabilities: Communication Strategy, Public Relations, Website Design, Video, Photography

As a past client of Clanin Marketing, we were excited when Arrow Road Construction reached out for assistance in announcing their merger with a top industry competitor, Builders Asphalt.

The combination of two of the biggest Chicagoland asphalt companies would make waves inside the industry and out, so Arrow and Builders both knew they needed a strategic approach.

At Clanin, we knew this announcement needed to be built on a foundation of transparency, communication, and alignment with their overarching goals. In working with key executives from both companies, Clanin was able to identify common objectives that would enhance synergy and value for both organizations.

To communicate this merger effectively, we developed a comprehensive communication plan that addressed the diverse stakeholders involved. We crafted tailored messages for customers, employees, vendors, and the general public, ensuring that each group received the information they needed in a clear and timely manner. By focusing on the strategic benefits and emphasizing the shared vision, we were able to build excitement and trust around this merger.

Additionally, our team was readily available to address general inquiries, ensuring that all stakeholders felt informed and heard throughout the transition process. This approach allowed our client to successfully create an industry powerhouse while maintaining positive relationships with their stakeholders.

As part of our comprehensive strategy, we delivered a range of impactful assets to support our client's merger with their competitor. Firstly, we produced a high-quality video featuring the respective presidents of both companies engaging in a candid and informative discussion about the merger. This video served as a pivotal centerpiece in our communication plan, allowing stakeholders to connect with the human faces behind the merger and understand the shared vision.

Video Production

Informational Website

In addition, we designed a custom website that housed the video and custom photography, along with well-crafted explanatory copy and a comprehensive set of FAQs. This website acted as a central hub for information, providing stakeholders with easy access to key details about the merger. The site was designed to be user-friendly and visually engaging, ensuring that visitors could quickly find the information they needed.

“Thank you for all your help. It was very stressful at the end of this journey, and we trusted you on very important aspects, and you delivered without exception. Your team was nothing short of spectacular. We’re already talking about the next project you can help us with.”

Custom Photography

Lastly, we created personalized letters for both companies to send to their employees, customers, and vendors. These letters were thoughtfully drafted to convey the importance of the merger, its benefits, and the continuity of valued relationships. The letters played a vital role in maintaining the trust and confidence of all parties involved.

These deliverables were instrumental in executing our merger communication strategy, allowing our client to navigate the transition smoothly and effectively while reinforcing their position as an industry powerhouse.

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