New Google My Business Account Tools

If you manage your own Google My Business account, we're excited to share some new tools that will help maximize your exposure online! Not sure what Google My Business is? Skip ahead to learn more! 

Similar to a Facebook post, you can now share company posts or events by using the new "Posts" tool on the backend of your Google My Business account. This new feature allows you to share content directly with users on Google. 

Take a look at one of our clients, The RedByrd Coffee Shop. To help share that their awesome tiny home coffee shop is on the road, we made a post from their Google My Business account (outlined in yellow). Now their customers know exactly where to find them with one simple search.

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Google My Business now allows you to chat directly with customers who find your business listing on Google Search. Messaging customers allows you to answer their questions, tell your business’s story, and attract more people to your location.

To turn on Messaging, sign in to Google My Business and look for the "Messaging" card in the Home menu.

Make sure that you provide a phone number that can receive SMS text messages and will be readily accessible for responding to customers. (When using SMS messaging, standard message and data rates may apply).

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Customers rely on your prompt replies—people don’t want to wait a long time for a response to their questions. During your listed business hours, respond as quickly as possible to messages from customers.

What is Google My Business?

Google My Business is your verified business listing on Google. This listing displays company photos, hours, contact information, customer reviews, and more. Once verified, you can check how your listing is performing and get regular insights to see how many impressions, clicks, and calls your business received over a period of time. 

Keep in mind that Google My Business is not the catch-all tool to improve your search engine rankings. It has to work in tandem with your on- and off-site search engine optimization efforts. You won’t receive high rankings if your profile is inaccurate, but you won’t reach the top of page one without a well-optimized site and localized content. 

Need help? We can assist with verification and optimization plans to help improve your online presence! Contact us to learn more.

FREE Marketing Items from Google!

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Did you know Google is giving away FREE Business Toolkits? Turn your customers into advocates with custom posters, personalized videos, social images, table tents and more! These generated posters and graphics are free, easy to use and another way to encourage customers to leave reviews on your Google My Business listing! With the ability to start with pre-selected reviews, or a review of your choice, you can export these designs and share in an email campaign or on your social media accounts. 

If you're a Clanin Marketing client, we will be ordering your kits for you and discussing ways to optimize your Google My Business Listing. If you're not one of our clients, we would be happy to chat about the importance of your Google My Business listing and help you become verified. Contact us to learn more! 

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